Packaging Technology Developments of HCPC Members
Featured member: MWV Healthcare
Med-Easy® is MWV Healthcare’s latest innovation in a line of pharmaceutical packaging products developed to improve the consumer experience and maximize supply chain efficiencies.
Med-Easy® is convenient, discrete and easy to use. The design of the package was based on in-depth interviews with consumers in major European cities in early 2009. “Our research showed that consumers often take medication when they are on the go. It’s common for them to put a couple pills in a pocket or purse for the day,” said Dr. David Spackman, director, MWV Healthcare. At the same time, consumers don’t want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind.” Read more.
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