The Healthcare Compliance Packaging Council

The Healthcare Compliance
Packaging Council

RxAdherence 2012 is the singular educational event focusing specifically on patient adherence and compliance prompting pharmaceutical packaging. This annual conference, a respected industry event for nearly two decades, is co-sponsored by HCPC Med Ad News, PharmaLive, Pharmalot, and Pharmaceutical & Medical Packaging News.

RxAdherence Presentations 2012

8:30 AM Welcome  Hamilton 1&2 Conference Hall
HCPC Chairman, HCPC Executive Director's, and UBM/Canon Executive Opening Remarks
8:40 AM Opening Keynote Presention
8:40 AM From accessing the physician to the ingestion of the medication: the supply chain of medication adherence and the role of packaging. Dr. Bosworth will discuss the supply chain of medication adherence - highlighting areas along the chain where challenges of medication adherence can occur, providing recommended and proven solutions with a particular focus on the role of packaging to help alleviate one of the largest and costly public health problems facing health care system.

Hayden B. Bosworth, Ph.D., Associate Director, Center for Health Services Research in Primary Care, Durham Veterans Affairs Medical Center and Research Professor Department of Medicine, Department of Psychiatry and Behavioral Sciences, School of Nursing, Duke University Medical Center.
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9:20 AM How patient adherence improvements affect the CMS 5 Star rating system for medical practitioners.
John O'Brien, Field Director, Centers for Medicare & Medicaid Services, CMS Innovation Center
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10:00 AM Tools, Tips & Interventions That Drive Measureable Improvements in Adherence and Appropriate Medication Use.
The Pharmacy Quality Alliance (PQA) is an organization that seeks to improve the quality of medication management across healthcare settings with the goal of improving patients' health. PQA has been working in the adherence space developing nationally endorsed measures of medication adherence, and more importantly supporting the development of tools that can be used at the point-of-care to facilitate changes in behavior that lead to improvements in adherence. During this interactive session, learn first-hand the tools, tips and interventions that have been implemented in PQA-supported demonstration projects, and get a chance to hear the results of these projects. Also, during this session you will get a glimpse at a performance measurement tool that has been developed for the pharmacist to see how well they are doing at improving adherence at their pharmacy.

Laura Cranston, RPh, Executive Director, Pharmacy Quality Alliance, Inc.
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10:40 AM Networking, Exhibits & Refreshment Break (Hamilton 2 and Prefunction area)
Refreshment break graciously sponsored by Uhlmann Packaging Systems and Winpak
11:00 AM Script Your Future National Medication Adherence Campaign - Raising Awareness About Medication Adherence.
An overview of the National Consumers League's national consumer campaign to improve public health by raising consumers' awareness of the importance of good medication adherence. The campaign involves a broad cross-section of public and private stakeholders.

Larry Bostian, Vice President, Development, National Consumers League
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11:30 AM Comply or Die
Root cause of the healthcare crisis has not changed for decades. Human behavior has been all but ignored as root cause for the failure of healthcare adherence. People are adverse to change. Even when faced with a very bad disease, and they know a lifestyle change is essential to survival, for whatever reason, they cannot. Behavioral change occurs by addressing a person's feelings. Motivating a patient through fear does not enamor her to use a compliant package. "Who wants to live longer when you're in chronic emotional pain?" says Dr. Dean Ornish founder of the Preventive Medicine Research Institute. A package can function as a patient partner providing motivational passion of joy rather than fear. From a packaging point of perspective we need to better understand the patient or care taker frame of mind because today they are functioning with a very different mental structure in the way they see the world. Packaging can answer the call by sharing a patient's personal bravery to encounter change, enabling them to bravely challenge the impossible and think with valor.

John Bitner, President, Bitner Associates Inc.
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12:10 PM Compliance Package of the Year Awards Luncheon
Luncheon graciously sponsored by Constantia-Hueck Foils, Inc. and Klockner-Pentaplast of America


1:30 PM   Adherence Packaging Track Breakout
Hamilton 1&2 Conference Hall

From Concept to Market of An Adherence Prompting Package.

This presentation will provide insight into the key elements to consider when launching a successful adherence prompting package, including the motivation, design, operational challenges and communications.

Mark Symonds, Managing Director of Healthcare & Technology, Burgopak
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Adherence Alternatives Track Breakout
Madison Conference Room

Multi-Faceted Efforts are Key to Driving Adherence. A review of patient adherence tools that, when used in combination, improve adherence, including the next evolution in adherence programs that assist in changing behavior.

Rob Blazek,RPh, Senior Director, Business Development and Network Strategies Rx EDGE
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2:10 PM Networking, Exhibits & Refreshment Break (Hamilton 2 and prefunction area) - graciously sponsored by RxPak McKesson
2:30 PM   Prescription Adherence and Transitions in Care.

In this presentation, Dr. Bellavia will be covering the timeline of prescription adherence, the importance of adherence in healthcare system, cost savings, compliance and the prevention of hospital readmissions as viewed by a physician heavily involved in the New Jersey healthcare system.

Thomas S. Bellavia,MD, MBA, Associate Professor of Medicine, UMDMJ

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Cracking the Code: Tips and Strategies for a Successful Adherence Campaign

Key aspects to consider and insights for success: There are many challenges for manufacturers to consider when designing and implementing a campaign to boost patient compliance and adherence. The Adherence Team from AmerisourceBergen Consulting Services will highlight best practices and potential pitfalls for the many elements of a successful campaign, including evaluating and addressing the needs of various stakeholders, appropriately measuring the impact on patient adherence, and effectively calculating return on investment.
Kristin Chambers, Senior Director, Strategic Accounts, Xcenda
Susan Stinson, Senior Vice President of Operations, Lash Group
Justin Schroeder, Senior Director, Marketing & Development Services, Anderson Packaging, Inc.

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3:00 PM   Adherence Solutions, In and Out of the Box

The key motivation of this discussion is to review the shifting dynamics in the pharmaceutical environment over the last decade with the continued focus of improved patient adherence and outcomes across our industry. The historic objectives of the HCPC as an organization have been centered on packaging solutions that assist in compliance and adherence over time, but over recent years there are many more options both in packaging and in program supported activities to assist in driving improved patient outcomes. This discussion will be about how all of these options support us and how we may consider using them together, as a multi-faceted approach.

Kevin J. Carter, Director, Business Development, McKesson

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A Journey through Merck's Scientific Research on Medication Adherence

The presentation will highlight key insights and outcomes from Merck's scientific research on medication adherence.

Colleen A. McHorney, Ph.D. Senior Director, US Outcomes Research Merck & Co., Inc.

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3:30 PM - 4:00PM Bridging the Doctor-Patient Gap Between Visits (Hamilton 1 & 2)
In this session, we will explore how digital strategy, when translated into practical applications, can be used to maximize patient learning and adherence and improve the patient-doctor relationship. Discover the key must-haves for creating effective programs that drive digital engagement. Learn how to develop tools that empower patients while keeping their doctors informed of their progress to close the gap between appointments. Understand the real-world applicationof the various technologies now available from email, patient websites, electronic discount cards, online communities and more.

Joan Bercovitz
SVP & Managing Director, Client Services, Group DCA
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4:00 PM - 5:00 PM Industry Perspective Panel: Multifaceted Approaches to Patient NonAdherence (Hamilton 1 & 2)

As the focus on reimbursement of healthcare costs based on measurable improvements in patient care continues to grow, providers throughout the medication supply chain will seek optimal patient adherence solutions. All forms of patient adherence tools presented throughout the day-long conference will be key in providing a well-rounded response to nonadherence. The panel will wrap up the day with a discussion of these solutions and issues aired during the day's presentations including:

  • What the CMS 5 Star rating system means for medical practitioners
  • Developing patient-centered responses to current patient adherence findings
  • Tools, Tips & Interventions For Driving Measurable Improvements in Adherence and Appropriate Medication Use

Moderators:

  • Christiane Truelove, Director of Content, Pharma group, UBM Canon
  • Daphne Allen, Editor, Pharmaceutical & Medical Packaging News

Panelists:

  • Brad Davidson, General Manager, Ogilvy CommonHealth Worldwide
  • Ed Silverman, Editor, Pharmalot and Editor-at-Large for Med Ad News
  • Colleen A. McHorney, Ph.D. Senior Director, US Outcomes Research Merck & Co., Inc.
  • Laura Cranston, RPh, Executive Director, Pharmacy Quality Alliance, Inc.
  • Rob Blazek, RPh, Senior Director, Business Development and Network Strategies , Rx EDGE
  • Thomas S. Bellavia, MD, MBA, Associate Professor of Medicine, UMDMJ,
  • John Bitner, President, Bitner Associates Inc.
  • Kristin Chambers, Senior Director, Strategic Accounts, Xcenda
5:00 PM HCPC Vice Chairman and UBM/Canon Executive closing remarks.
 
* Agenda subject to change.