Program Highlights:
- Presentations from influential patient adherence organizations including National Consumers League, Centers for Medicare & Medicaid Services Innovation Center, CMS, Pharmacy Quality Alliance, Inc., Durham Veterans Affairs Medical Center and Merck.
- Educational Sessions from leading experts
- Additional Experts include representatives from leading pharmaceutical companies and much more
- HCPC's 2011 Compliance Package of the Year Award Presentation
- An Exhibition of Patient Adherence Solutions
Who Should Attend?
- Brand Management
- Pharmaceutical Industry Sales & Marketing Executives
- Patient Compliance and Persistency
- Packaging Engineers
- Packaging Professionals
- Product Management
- Business Development
- Advertising Agency Professionals
- Promotions Management
- Disease Management
- Managed Care
- Strategy Analysis
- Pharmacists
- Healthcare Providers
- Clinical Trial Operators
- Nutritional Supplement Manufacturers
- Formulary Directors
- Healthcare Policy Makers
- Anyone interested in the role that better packaging can play in improving pharmaceutical adherence and safety!
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75% of adults fail to adhere to, or comply with physician prescribed treatment regimens. - PhRMA, 2011 |
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Join the HCPC and the editors and staff members of Med Ad News, PharmaLive, Pharmalot, and Pharmaceutical & Medical Packaging News at this premier annual educational event, March 26- 27 in Florham Park, NJ.
Early bird discount codes are provided in various HCPC and UBM Canon published and electronic promotions. If you do not have a coupon code, please contact vickiwelch@hcpconline.com
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Registration Rate |
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Registration Category |
Early Bird Rate - Before 2/15 |
After 2/15 |
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HCPC members |
$ 595 |
$ 695 |
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Non-HCPC Members (Suppliers, Vendors) |
$ 695 |
$ 795 |
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Pharmaceutical Manufacturer Employees
(including Marketing & Brand Mgmt)
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$ 395 |
$ 495 |
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The registration fee includes admission to the entire full day conference with meals included. Cancellations will be accepted through March 1, 2011 but are subject to a $75.00 processing fee. Substitutions will be honored at anytime, but must be submitted in writing with the substitute's information provided in the detail shown on the registration form.
Registration Questions? Contact vickiwelch@hcpconline.org or at 804-338-5778
Exhibitor REGISTRATION
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The economic impact of non-adherence is estimated to cost $100 billion annually. - PhRMA, 2011 |
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An exhibition will be held during the day-long conference and will be available to attendees during all scheduled breaks. Registration for these exhibits will be provided on a first come, first served basis via our on-line registration. Each exhibitor registration provides a complimentary registration to a member company representative.
Please note a booth number will be assigned to you in early March.
For more information on exhibiting:
HCPC Members contact vickiwelch@hcpconline.org or at 804-338-5778
Non-HCPC Members contact Doris Luftglass at doris.luftglass@ubm.com or 973-808-9237 , Peter Manfre at peter.manfre@ubm.com or 973-808-8942
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Hotel/Travel Information
Hotel Reservations/Meeting Facility
Hamilton Park Hotel and Conference Center
175 Park Avenue
Florham Park, NJ 07932
Hotel Front Desk: 973-377-2424 | Hotel Fax: 973-377-6108
Click Here to make a reservation.
Agenda
Monday, March 26, 2012
Early Arrival Reception
Hamilton 2
6:00 PM - 8:00 PM
Visit with your industry colleagues, view supplier solutions and meet new friends at our Early Arrival Welcome Reception. Reception graciously sponsored by Anderson Packaging, Inc. |
 Tuesday, March 27, 2012
7:30 AM Continental Breakfast
Hamilton Prefunction Area and Hamilton 2
Continental Breakfast graciously sponsored by MWV
8:30 AM Welcome Hamilton 1&2 Conference Hall
HCPC Chairman, HCPC Executive Director's, and UBM/Canon Executive Opening Remarks
Opening Keynote Presention
8:40 AM From accessing the physician to the ingestion of the medication: the supply chain of medication adherence and the role of packaging.
Dr. Bosworth will discuss the supply chain of medication adherence - highlighting areas along the chain where challenges of medication adherence can occur, providing recommended and proven solutions with a particular focus on the role of packaging to help alleviate one of the largest and costly public health problems facing health care system.
Hayden B. Bosworth, Ph.D., Associate Director, Center for Health Services Research in Primary Care, Durham Veterans Affairs Medical Center and Research Professor Department of Medicine, Department of Psychiatry and Behavioral Sciences, School of Nursing, Duke University Medical Center.
9:20 AM How patient adherence improvements affect the CMS 5 Star rating system for medical practitioners.
John O'Brien, Field Director, Centers for Medicare & Medicaid Services, CMS Innovation Center
10:00 AM
Tools, Tips & Interventions That Drive Measureable Improvements in Adherence and Appropriate Medication Use.
The Pharmacy Quality Alliance (PQA) is an organization that seeks to improve the quality of medication management across healthcare settings with the goal of improving patients' health. PQA has been working in the adherence space developing nationally endorsed measures of medication adherence, and more importantly supporting the development of tools that can be used at the point-of-care to facilitate changes in behavior that lead to improvements in adherence. During this interactive session, learn first-hand the tools, tips and interventions that have been implemented in PQA-supported demonstration projects, and get a chance to hear the results of these projects. Also, during this session you will get a glimpse at a performance measurement tool that has been developed for the pharmacist to see how well they are doing at improving adherence at their pharmacy.
Laura Cranston, RPh, Executive Director, Pharmacy Quality Alliance, Inc.
 10:40 AM Networking, Exhibits & Refreshment Break (Hamilton 2 and Prefunction area)
Refreshment break graciously sponsored by Uhlmann Packaging Systems and Winpak
11:00 AM
Script Your Future National Medication Adherence Campaign - Raising Awareness About Medication Adherence.
An overview of the National Consumers League's national consumer campaign to improve public health by raising consumers' awareness of the importance of good medication adherence. The campaign involves a broad cross-section of public and private stakeholders.
Larry Bostian, Vice President, Development, National Consumers League
11:30 AM Comply or Die
Root cause of the healthcare crisis has not changed for decades. Human behavior has been all but ignored as root cause for the failure of healthcare adherence. People are adverse to change. Even when faced with a very bad disease, and they know a lifestyle change is essential to survival, for whatever reason, they cannot. Behavioral change occurs by addressing a person's feelings. Motivating a patient through fear does not enamor her to use a compliant package. "Who wants to live longer when you're in chronic emotional pain?" says Dr. Dean Ornish founder of the Preventive Medicine Research Institute. A package can function as a patient partner providing motivational passion of joy rather than fear. From a packaging point of perspective we need to better understand the patient or care taker frame of mind because today they are functioning with a very different mental structure in the way they see the world. Packaging can answer the call by sharing a patient's personal bravery to encounter change, enabling them to bravely challenge the impossible and think with valor.
John Bitner, President, Bitner Associates Inc.
 12:10 PM Compliance Package of the Year Awards Luncheon
Luncheon graciously sponsored by Constantia-Hueck Foils, Inc. and Klockner-Pentaplast of America
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Adherence Packaging Track Breakout
Hamilton 1&2 Conference Hall |
Adherence Alternatives Track Breakout
Madison Conference Room |
1:30 PM
From Concept to Market of An Adherence Prompting Package.
This presentation will provide insight into the key elements to consider when launching a successful adherence prompting package, including the motivation, design, operational challenges and communications.
Mark Symonds, Managing Director of Healthcare & Technology, Burgopak |
1:30 PM
Multi-Faceted Efforts are Key to Driving Adherence.
A review of patient adherence tools that, when used in combination, improve adherence, including the next evolution in adherence programs that assist in changing behavior.
Rob Blazek,RPh, Senior Director, Business Development and Network Strategies Rx EDGE |
2:10 PM Networking, Exhibits & Refreshment Break (Hamilton 2 and prefunction area) - graciously sponsored by RxPak McKesson |
2:30 PM Prescription Adherence and Transitions in Care.
In this presentation, Dr. Bellavia will be covering the timeline of prescription adherence, the importance of adherence in healthcare system, cost savings, compliance and the prevention of hospital readmissions as viewed by a physician heavily involved in the New Jersey healthcare system.
Thomas S. Bellavia, MD, MBA, Associate Professor of Medicine, UMDMJ |
2:30 PM Cracking the Code: Tips and Strategies for a Successful Adherence Campaign
Key aspects to consider and insights for success: There are many challenges for manufacturers to consider when designing and implementing a campaign to boost patient compliance and adherence. The Adherence Team from AmerisourceBergen Consulting Services will highlight best practices and potential pitfalls for the many elements of a successful campaign, including evaluating an addressing the needs of various stakeholders, appropriately measuring the impact on patient adherence, and effectively calculating return on investment.
Kristin Chambers, Senior Director, Strategic Accounts, Xcenda |
3:00 PM Adherence Solutions, In and Out of the Box
The key motivation of this discussion is to review the shifting dynamics in the pharmaceutical environment over the last decade with the continued focus of improved patient adherence and outcomes across our industry. The historic objectives of the HCPC as an organization have been centered on packaging solutions that assist in compliance and adherence over time, but over recent years there are many more options both in packaging and in program supported activities to assist in driving improved patient outcomes. This discussion will be about how all of these options support us and how we may consider using them together, as a multi-faceted approach.
Kevin J. Carter, Director, Business Development, McKesson |
3:00 PM A Journey through Merck's Scientific Research on Medication Adherence
The presentation will highlight key insights and outcomes from Merck's scientific research on medication adherence
Colleen A. McHorney, Ph.D. Senior Director, US Outcomes Research Merck & Co., Inc. |
3:30 PM
Industry Perspective Panel Discussion
As the focus on reimbursement of healthcare costs based on measurable improvements in patient care continues to grow, providers throughout the medication supply chain will seek optimal patient adherence solutions. All forms of patient adherence tools presented throughout the day-long onference will be key in providing a well-rounded response to nonadherence.The panel will wrap up the day with a discussion of these solutions and issues aired during the day's presentations including:
- What the CMS 5 Star rating system means for medical practitioners
- Developing patient-centered responses to current patient adherence findings
- Tools, Tips & Interventions For Driving Measureable Improvements in Adherence and Appropriate Medication Use
- Christiane Truelove, Director of Content, Pharma group, UBM Canon,
- Daphne Allen, Editor, Pharmaceutical & Medical Packaging News
Panelists:
- Michael Parisi, Managing Partner, Ogilvy CommonHealth Worldwide
- Ed Silverman, Editor, Pharmalot and Editor-at-Large for Med Ad News
- Colleen A. McHorney, Ph.D. Senior Director, US Outcomes Research Merck & Co., Inc.
- Laura Cranston, RPh, Executive Director, Pharmacy Quality Alliance, Inc.
- Rob Blazek, RPh, Senior Director, Business Development and Network Strategies Rx EDGE
- Thomas S. Bellavia, MD, MBA, Associate Professor of Medicine, UMDMJ,
- John Bitner, President, Bitner Associates Inc.
5:00 PM HCPC Vice Chairman and UBM/Canon Executive closing remarks. |
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Agenda will be available shortly.
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