The HCPC Compliance Package of the Year 2010 Winners

2010 Compliance Package of the Year: Novartis Pharmaceuticals Corporation’s Diovan HCT® Shellpak®

Submitted by Anderson Packaging, Inc. on behalf of Novartis Pharmaceuticals, the Diovan HCT® Shellpak™ features 30 days of treatment in a calendarized unit dose blister format. To facilitate compliance with the medication regimen, tablets are laid out with color coded days and weeks, including reminders for refilling the prescription. The 30 day blister is contained in the 170mm Shellpak™ outer, a patented child resistant package design from MeadWestvaco. The rigid plastic design features a front and back label. The back label provides the designated area for the patient’s prescription label as well as an adhered prescription insert. The front of the pack features an extended content booklet label, including a photograph of the pill. Multiple pages within the front label provide patients assistance with dosing instructions, guides to joining the BP Success Zone Program including both the website and toll-free number, and additional regulatory information.

The Diovan HCT® Shellpak™ is offered in four strength combinations. Each strength combination features a distinctive color (Brown, Blue, Purple, Red) and photograph of the unique tablet design for each strength to ensure correct dosing for the patient.

Recipients of the HCPC Compliance Package of the Year Award

Receiving the 2010 Compliance Package of the Year Award for the Novartis Diovan HCT package are (from left to right) Phil DiGiacomo (Anderson Packaging, Inc.), Charlie Hayes (Novartis Pharmaceutical Inc.), Mike Wohlfahrt (Novartis Pharmaceutical Inc.), Ted Lithgow (MWV Healthcare), and Walter Berghahn (HCPC)

Innovative Design: Catalent DelPouch® Starter Kit

The DelPouch® Starter Kit from Catalent is a unique packaging solution that drives patient adherence. Designed to enhance the patient’s engagement and experience, the package provides a convenient, simplified dosing solution for topical products. This innovative solution incorporates multiple adherence drivers, such as the DelPouch® unit dose delivery system, dynamic connectivity of Catalent’s Media Enhanced Packaging™ technology, and reminder prompting configurations. The DelPouch® Starter Kit is a tailored solution for improving the adherence of topical treatments.

First Runner Up: Somaxon Pharmaceuticals, the Silenor® Patient Starter Kit

Also submitted by Anderson Packaging, but on behalf of Somaxon Pharmaceuticals, Inc., the Silenor® Patient Starter Kit features a novel carton design that when opened resembles a bedroom complete with bed and nightstand. Contained within the design is a seven count unit dose carded blister, removable from the design to enable portability and convenience. To support patient compliance and adherence, the bed carton design contains a literature pocket, housing the medication guide, the Sleep-Saver™ Program prescription discount card, and a multi-panel color leaflet complete with instructions on taking Silenor®, description of side effects, guides to enrolling in the Sleep-Saver™ program including website and toll free number, as well as additional information on insomnia treatment.

Second Runner Up: Three Rivers Pharmaceutical Ribasphere® Ribapak for Ribavirin Tablets

The 2010 Compliance Package of the Year Second Runner Up package is Three Rivers Pharmaceutical’s Ribasphere® Ribapak for Ribavirin Tablets.

Medical literature indicates that adherence to ribavirin therapy is correlated with improved sustained viral response and reduced risk of relapse in the treatment of adults with chronic Hepatitis C. Ribasphere® (ribavirin, USP) RibaPak® is the only form of ribavirin available in a daily, two-pill compliance package designed to enhance therapy adherence (see package insert for full prescribing information, including WARNINGS, ADVERSE REACTIONS, and DOSAGE AND ADMINISTRATION information). With Ribasphere® RibaPak®, you take only two ribavirin pills each day-one in the morning and one at night – instead of up to six, greatly reducing the number of ribavirin pills taken over 24 or 48 weeks of treatment. RibaPak® packaging is clearly marked for seven days of AM and PM dosing, and the completion of a compliance pack reminds the patient to administer their accompanying weekly interferon therapy. Through clearly marked packaging and a reduced pill burden, Ribasphere® RibaPak® is the only ribavirin pack designed and formulated to help the patient adhere to his or her treatment. The product was packaged in Three Rivers’ Ribapak by Sharp Corporation.